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I know you hate it too when Pinterest has major changes. But think about it, hating Pinterest would never do any good for your business. It’s only a waste of your time and energy. So why not use that time and energy to cope up with these changes.
As a Pinterest Virtual Assistant, I need to make sure I am always updated with Pinterest’s Best Practices. Because if not, my clients’ traffic will get down and of course you know what will happen next. I’ll lose my clients (duh).
Today, I made a summary on the Pinterest Best Practices you need to follow to skyrocket your blog traffic this 2020 and here they are:
1. You Must Create More Fresh, High-Quality Content.
According to Pinterest, they are tweaking their algorithm to favor fresh pins on the platform. These will be distributed to a larger audience. Fresh pins meaning new images or videos that users haven’t seen before.
What is considered as Fresh pins?
- A brand new pin you made from a newly published blog post
- A new naked image from your newly published blog post
- A brand new pin you made from your old blog post or page
So don’t worry if you don’t publish blog posts too often in a week, you can still be able to produce fresh pins from your old blog posts or pages. You just have to be creative and use different images.
Here are some ideas on how to easily create multiple pins
- Don’t just use 1 template for your brand. Use at least 3 – 6 templates.
- Make different angles of the same image you use and add different headlines.
- Use different images on 1 template.
- Use different background colors on different pins.
- Use different fonts in your pins, but do not use more than 2 fonts in a pin.
- Create a photo collage if applicable to your content.
- Pin your naked pins or those images that don’t have text at all.
- Pull tips from your blog post to create a series of pins.
2. Do not pin the same pin to more than 10 boards.
For every new image you pin on Pinterest, do not save them on more than 10 boards. The best practice is to save your pin only to the most relevant boards. If you can’t save them to 10 boards, you don’t have to pin them to non-relevant boards just so you can have more pins to be scheduled on your queue.
Check out Tailwind for you to easily schedule your pins. It’s making my Pinterest Virtual Assistant’s life convenient.
3. The recommended number of pins per day is 15- 25.
While that number is only recommended, Pinterest said you can pin up to 50 pins per day, but above that, you are risking your account to get banned. Woah! That’s scary, so don’t do that please!
In my opinion, this is a bonus tip for you. If you have more evergreen content, pin up to 30 pins a day.
4. The minimum interval of pinning the same pin to different boards is 2 days.
If you are using Tailwind, you won’t skip this best practice as their platform is set to a minimum of 2 days interval. But if you’re manual pinning, make sure to take a note on this to not risk your account.
Also, a good thing about Tailwind is they now have a SMARTGUIDE feature where you can see if your account is doing good or is compliant with Pinterest Best Practices. That’s so cool!
5. Pin only content relevant to your brand.
I know every business owner has their own interest in things that sometimes you can’t stop yourself from pinning them to Pinterest using your business account. Oh this is a nice watch, I want to pin it so I can check it later. But then your brand is about food. Haha!
What I suggest that you can do is to use secret boards for content not related to your brand and pin only on a regular basis content that is in line with your brand so you can only attract audiences that are truly interested in your content.
6. Pinning 20% content of others is no longer necessary.
Remember the 80/20 rule of Pinterest before? 80% of your own content and 20% of others. Well, forget about that baby! Pinterest confirmed that this is no longer necessary. Just focus your energy, resources and time in creating new content for your business.
However, if you have a solid group of bloggers related to your niche that you want to collaborate with, I think you can still participate in sharing each other’s content so you can both reach more audience. Just make sure that everyone is doing their part and reciprocating.
- You Must Create More Fresh, High-Quality Content.
- Do not pin the same pin to more than 10 boards.
- The recommended number of pins per day is 15- 25.
- The minimum interval of pinning the same pin to different boards is 2 days.
- Pin only content relevant to your brand.
- Pinning 20% content of others is no longer necessary.
That’s all guys! If there are other Pinterest Best Practices that I have missed, please let me know in the comments.
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