*Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

In this post, I want to talk to you about one of my favorite online jobs which is being a Pinterest Virtual Assistant. If you are looking for a side hustle online, working at your own convenient time, and without a boss, you may want to look into this online job. 

What is a Pinterest Virtual Assistant?

From the title itself, you are a Virtual Assistant on Pinterest. Meaning, all of your tasks revolve around only using the Pinterest platform. You are helping clients with their Pinterest tasks.

Why do clients or businesses use Pinterest? They use it as a source of traffic. Traffic in marketing are the visitors or potential customers.

They use Pinterest to attract those visitors to go to their websites. There are lots of ways how clients make money on their website. Some of these are:

  1. Selling courses, ebooks, and products.
  2. Affiliate marketing
  3. Ads revenue

The more people visit their websites, the more their profit will be, especially if they are relying on ads revenue.

What are the Services You Can Offer as a Pinterest Virtual Assistant?

1. Pinterest Account Setup – in this service, the client has no Pinterest presence at all and you will help him/her set up his/her Pinterest Business Account from scratch. 

2. Pinterest Account Optimization – in this service, the client has already a Pinterest Business Account, but you will help to optimize for it to be Pinterest friendly.

3. Pin Scheduling – this service is monthly scheduling of content. It can be a combination of manual pinning and scheduling of content using tools like Tailwind.


4. Pin Creation – if you’re not a designer pro, no worries because you can use Tailwind Create. Within just 10-15 minutes, you can create dozens of beautiful pins that you can customize based on your clients’ brand preferences.

With Tailwind Create, you don’t need to be a designer. Every image is unique and made just for you. You can generate, personalize, and fine-tune Pins to drive traffic to your clients’ new and old content.

In order to access it, sign up on Tailwind first, and once you have created your Tailwind account, join the beta by requesting early access and using the code “CREATEPARTNER2020” on the last question of the survey linked here: https://www.tailwindapp.com/create/pinterest-templates.

Also, each Tailwind account that will have Tailwind Create functionality will have an additional price.

5. Pinterest SEO – this service is where you will research for keywords related to your client’s niche. You will use these keywords on your client’s Pinterest profile, board names, board descriptions, and pin descriptions.

What are the Skills You Need to Become a Pinterest Virtual Assistant?

1. The #1 skill you need to learn is you have to familiarize yourself with using the Pinterest Platform. If you are an existing user of Pinterest on your phone then good for you. If not, create your own Pinterest Business Account and practice doing the following tasks:

  • Setting up a Pinterest Business account
  • Create your own boards
  • Put descriptions on your boards
  • Create pins using Tailwind Create
  • Put descriptions on your pins

2. Learn how to use Tailwind. This is the recommended tool for Pinterest. Tailwind is a Pinterest partner and its features are amazing. They have a free trial so once you’re done setting up your Pinterest account, sign up a Tailwind account here, and practice using this platform.

3. Lastly, learn to read analytic results from the Pinterest platform. This is important so that you will know if your strategies are effective. Are your visitors coming from Pinterest increasing? What are the demographics of your visitors? Your clients can use these data for their future campaigns. 

Want to expand your knowledge on becoming a Pinterest Virtual Assistant? Check out this FREE WORKSHOP.

How much can you make as a Pinterest Virtual Assistant?

The good thing about being a Pinterest Virtual Assistant is you can charge per Pinterest Business Account. I suggest don’t go with an hourly rate. Package your services.

But of course, there are many factors to consider here like your level of expertise, services offered and the level of client you are working with.

As a beginner, you can use these baselines to package your service:

  • For Pinterest Account Setup/Optimization, you can charge starting $300
  • For Tailwind Account Setup, you can charge starting $200
  • For pin design, an average of $5/pin (excluding image search) – you can charge an additional $2 per image search
  • For monthly pin scheduling, you can charge staring $200 – $300 working roughly for 4-8 hours a month

When you reach the advanced level, you can transition into a Pinterest manager role. You can charge starting $500 – $750 per client, working for an estimate of 10 hours or up per month.

Who are your possible clients?

Who are going to be your possible clients? According to some statistics, 80% of users on Pinterest are women & 20% are men, so any client whose target is women and proactive about their earning income, and they have a budget dedicated to marketing their business, they are looking for a Pinterest Virtual Assistant who can help them have a presence on this platform.

Here are some of the most common clients that you should target.

  1. People that sell physical products (Etsy sellers, brick-and-mortar stores, jewelry, home decor, etc.)
  2. People that sell digital products ( online courses, printables, ebooks, etc.)
  3. People that offer professional services ( coaches, travel agents, CPAs, speakers, real estate, etc.)
  4. Local businesses (boutiques, florists, salons, restaurants, etc.)
  5. Bloggers (fashion, food, parenting, personal finance, etc.)

How to get clients?

When it comes to getting clients there are different ways how you can find them:

1. You can search on job platforms like Online Jobs, Freelancer.com, Hubstaff, Upwork. You can also make gigs on Fiverr.

2. You can join Facebook groups of your target. For example, food bloggers are your target market, join a few Food bloggers groups on Facebook. Be helpful to them once in a while if they have questions so they can start noticing you. You can add them as a friend and build rapport with them.

Ask them what they do, and when they ask you what do you do? You can say, “I’m helping food bloggers build their Pinterest presence, how about you?” Pretend you don’t know what they do but in fact, you have already checked their profiles and they are your possible clients. Does that make sense?

3. Another way to find clients is sending cold emails. When I was starting out, I had a client who didn’t have a Pinterest presence. What I did is I volunteered to help him build his Pinterest presence in exchange for a case study which I will post in my blog.

In the end, the case study was successful, his website visitors from Pinterest increased! 

Then after that, I searched for possible clients on Google. I looked for healthy food bloggers’ websites and checked if they already have a Pinterest presence. Usually, their social media accounts are linked to their websites. Next, I used hunter.io to generate their email.

Once I had their emails, I sent a cold email to them and in the P.S portion of the email, I linked it to my successful case study.

You don’t need to create a blog if you have an article of your good results from a client. You can create it on Google Docs and use it as your portfolio when you are looking for clients. You will then be noticed as an expert Virtual Assistant!

You can access at this link the cold email format I am using. Just customize it based on your voice.

I hope in this post I have given you a new side income idea. If you have questions, just let me know in the comments. Remember when it comes to learning new skills, practice and diligence is the key!

Ready to get started? Check out this FREE Pinterest Virtual Assistant Workshop!

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